2011 saw an increase in cosmetic surgery in spite of a sagging economy. It’s the Gen X’ers leading the pack in finding solutions for sagging problems of a different sort! According to a study by the American Society for Aesthetic Plastic Surgery (ASAPS), adults between the ages of 31 and 45 accounted for almost half of all cosmetic procedures in 2011. This is really nothing new, because while on the surface it looks surprising, this age group regularly accounts for the majority of cosmetic surgery. This is true in my own practice. Baby boomers (now ages 51-64) have already chosen to have surgery in their late 30’s and mid 40’s, as Gen X is doing currently. Baby boomers accounted for just 28% of the procedures last year, perhaps simply relying on less extensive procedures to serve as tune-ups for previous surgery.
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Interesting. I think this may be due to the information that is available online about how safe and effective cosmetic surgery is nowadays. Also, knowing that Botox is preventative is a great selling point for the younger generation.